Social media marketing ideas for an online fashion store

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Online fashion stores face a lot of challenges but one that clearly stands out is the directing of traffic to their sites. Competition is at its peak and knowing how to stand out from the other ecommerce stores is probably the surest way to increase traffic to your site. Next to making sure google indexing of your site is optimal of course.

The growth that has been witnessed in the ecommerce industry in recent times has only made it harder for the sites involved to attract the much needed traffic to keep them in business. When it comes to social media marketing, stakeholders in the fashion industries tend to have an upper hand. This is mainly because their work is a lot more colorful and glamorous compared to the other industries.

Strategies to help you increase traffic to your site and boost sales.

Finding the right marketing strategies and tactics that go hand in hand with the nature of your business is the key to growing your business. Social media is a well-known platform for promoting your online business. However, it takes a lot of effort and hard work to get your share of the social media followers.

Social media marketing requires time and it is best to get someone to do the tasks for you if your time is limited. A proper representation will be required in sites such as Facebook, Twitter, Instagram, Pinterest and any other social network. You can also check out for new and upcoming sites to see the ones that can be of help to your business.

Below are some of the strategies that can be of help to you in your social media campaign.

  1. Update your content regularly

Ensuring regular updates is an easy way to grow your social media crowd. According to studies, different posting frequencies attract different reactions from different audiences. For this reason, test different posting frequencies while also checking out your competitors’ posting frequencies to enable you to get an idea of the one that suits your audience. The timing of your social media posting is equally important and you should pay attention to the time of the day that you make your posts. A minimum of one post a day is preferred on Facebook while it is okay to post up to 6 times a day on Twitter.

  1. Use Images When Posting to Facebook

Images can go a long way in increasing engagement on social media. Studies have shown that including images within your posts on Facebook is likely to generate over 50% more likes than an average post. To make your content more effective, whether it is a promotion or announcement, be sure to attach an image and the link to your site. This will help direct potential customers to your online fashion store. The results you will achieve just by adding an image to an otherwise text-based content will be much more significant.

  • Create style guides for your audience on how to wear or incorporate your products into their everyday life.

If you are selling shoes on your online fashion store, give your visitors and subscribers ideas on how to wear your shoes by sharing with them style guides. This will enable potential customers to find ways to include your items into their existing wardrobe.

Style guides are limitless and they give you a perfect opportunity to convince your clientele that they need your items to look fashionable. They can be seasonal, for special occasions or based on different themes such as work, weekend, travel and beach.

You can dedicate a section of your site to style guides, where you can offer detailed information on every item in your collection. You can also include interesting stories that are related to your items to capture your visitors’ attention.

  1. Offer a platform for product reviews on your site

Product reviews and customer feedback can be very effective in building trust among your clientele while offering insights on your items to potential customers. You can create a section on your website for product reviews and feedback.

You can also use apps such as Yotpo which are automated to give your clientele an easier way to review your products through emails. The app can also be connected to your Facebook and Twitter accounts and feeds them with generated product reviews.


Social media marketing is not only fairly easy and fun, it also provides a great platform to create awareness and increase sales. However, the results you will achieve from your marketing campaign will be largely determined by how well you follow the above mentioned guidelines and many others. Social media has probably become the largest platform for online marketing and you can greatly increase your brand awareness and sales if you utilize it. So how you use social media will determine the impact it will create on your online fashion store.




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