Monthly Archives: December 2017

The Importance of Comparison Sites for Fashion Brands

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A good number of clients dig deeper into a product before settling on one. The current trend favors online marketing and this is the reason why more customers consult the internet before making any choice. In comparison to that, it is the driving force behind the recent influx in comparison search engines over the decade.

Information about one product is as vast as the ocean when using the internet. Nevertheless, there are more conventional means of advertising goods that a majority of people are used to including fashion brands, TVs, radio, catalogs etc. and can serve the same purpose as well.

Comparison Sites

Tagged with more than one name, comparison shopping websites (AKA comparison shopping engine, Comparison shopping agent, shopbot, Price Analysis Tool, and comparison website) is a tremendous piece of software which customers use to filter out products based on different criteria such as price, user reviews, specifications and other variables as well. is a fashion site that utilizes it. However, most comparison shopping sites don’t have actual stock but rather are just there for comparison purposes and nothing else.

The Benefits of Comparison Search Engines

Purchasing goods is now simpler than ever! The internet makes it possible for retailers to go one on one with customers by having such engines at their disposal and only have the best goods being selected. Therefore, in order to know how comparison engines affect customer-retailer interactions, it will be divided into two outlooks as follows:

Importance to Consumers

  1. Without a doubt, it is much easier to shop for a given product using CSEs without having to do a lot of research into it.
  2. Price comparison. People love a good discount. Goods that are sold at competitive prices tend to go out of stock faster. Thus, comparison shopping engines will let you know which products are set at the right prices, which have a discount and so on and you don’t have to call the retailers.
  3. More choices. You don’t have to know the exact description of what you are looking for. Just key in a vague outline and CSEs will give out all products with the same description and others which are related to it with respect to brand, colors and price as well.
  4. Never miss a sale. Shoppers are encouraged to subscribe to the online shopping service and get updated via email on new products or any shifts within the market. You may also get shopping advice if you are lucky.
  5. Reviews from actual customers. By using CSEs, you know the performance of a given product from the horse’s mouth. Customers often prefer purchasing goods and fashion brands that have more positive than negative reviews. You can have a peek in the reviews section as most websites have this in open display.
  6. Save on driving. Ideally, everything you need is at the touch of a button. It thus makes it utterly useless to drive through countless retail shops comparing products and wasting valuable time on the road. Why not try out comparison shopping engines now?

Importance to retailers

Customers are ready to buy: a big problem with fashion brands is that customer behavior is unpredictable and you have to woo them when they are ready to buy. You don’t enjoy as much time with customers as you wish to. Even though some people who use the comparison sites are not equipped to buy stuff from the online retail service, there still a few that make orders immediately after checking out a brand.

More leads for little effort: one good reason to sign up for comparison sites is to have more leads without parting with a large sum of money. It especially favors small fashion companies who don’t have as much man power as established ones and get to benefit equally.

Physical Retailers Are Losing Potential Customers

Were it not for comparison sites, buying fashion wear would still require a huge deal of hustle and bustle. However, we get to enjoy simplified online shopping and the ability to gauge different products and buying what suits the demand. Gone are the days when you bought something only to find out that it’s not what was on display, or its specifications are not as impressive as you thought. Retailers also get a good share of the deal and as it seems, it is paying off for both parties.

Retailers who are also based online and have comparison shopping engines get frequent buys which can give a hint to customer behavior, likes and dislikes. It also promotes friendly competitions as well as growth of small-scale fashion shops.


Before you buy anything next time, try using comparison shopping sites and get the best of what you are looking for. It is more suitable and competitive than having follow-ups in physical retail shops which may not even have the product you are looking for.